Case study · Industrial

Unifying an aerospace parts distributor's web properties on Sitefinity

How Trellist centralized and integrated an aerospace parts distributor's web properties on Progress Sitefinity, building a site that follows the customer journey and speaks to engineers, procurement, investors, and future employees.

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Client: Global aerospace parts distributor
Industry: Industrial
Services: Customer Experience & Personalization Infrastructure Engineering Website Development CMS Platforms

The challenge

Our client ran a scattered set of web properties and wanted them centralized and integrated. It also needed a technology platform that met its current needs and could grow with it.

The audience was broad. Engineers and procurement teams, customers and internal users, different generations of buyers, and multiple verticals all came to the site with different questions, and the company wanted to reach new customers, investors, and employees too.

What we did

Trellist identified and implemented Progress Sitefinity as the platform and built the new site around how the client's customers actually work.

The right platform. We identified and implemented a Progress Sitefinity CMS solution with room for future use.
Centralized web properties. The client's web properties came together under one integrated platform.
Thought leadership for growth markets. The site was built to drive thought leadership and engage new customers, especially in chemical management and electronic products.
Designed around the customer journey. Each audience finds a path that reflects how it works, with the value proposition clear in every market and at the corporate level.

The impact, measured

A centralized site on Sitefinity that reflects the customer journey and articulates the client's value proposition for every market and audience.

One integrated platform for all of the client's web properties.
A clear value proposition in each market and from a corporate perspective.
Paths for every audience from engineers and procurement to investors and job seekers.
A foundation for growth in chemical management and electronic products.

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