Case study · Manufacturing, Industrial

50 million impressions for a cold storage and food retail refrigerant campaign

How Trellist planned and produced an omnichannel campaign for a refrigerant line's cold storage and food retail products, combining paid social, search, programmatic, and retargeting to reach 50 million impressions.

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Client: Global specialty chemicals manufacturer
Industry: Manufacturing Industrial
Services: Revenue & Marketing Operations Campaign Operations

The challenge

Our client's refrigerant brand had products built for cold storage and food retail, two segments where operators think hard about equipment and running costs before they change anything. The brand needed more awareness in both, and it needed leads.

Reaching these buyers meant showing up in many places over time. A single channel or a one-off burst would not keep the products in view long enough to turn attention into inquiries.

What we did

Trellist delivered the full campaign strategy and built every digital asset that carried it.

An omnichannel plan. Customer touchpoints spanned social media, paid search, programmatic media, retargeting, and landing pages, each with a job in moving prospects forward.
Every asset, in house. We created organic and paid social content, keyword lists, digital media banners, and landing pages so the campaign looked and sounded like one story.
Retargeting that follows interest. People who engaged once saw the brand again, keeping the products in front of warm prospects until they were ready to act.
A deeper organic strategy. We expanded the social content strategy on channels such as LinkedIn, lifting organic interactions by 85%.

The impact, measured

The campaign generated 50 million impressions and a 27% increase in social interaction rate, building awareness and a lead pipeline in two specialized segments.

50M

Impressions generated

Across the omnichannel campaign

85%

More organic interactions

On social channels such as LinkedIn

50%

Social followership growth

Alongside a 27% rise in social interaction rate

Wider awareness in cold storage and food retail.
A more engaged audience with interaction rate and organic interactions both up.
A larger following to reach with future campaigns.
One consistent story across social, search, programmatic, and landing pages.

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