Case study · Healthcare

Reusable trade show collateral that drives booth traffic and ROI

How Trellist managed design and production of trade show collateral for a leading nonprofit tissue bank, creating materials that drive booth traffic, carry key brand messages, and work across multiple events.

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Client: Leading nonprofit tissue bank
Industry: Healthcare
Services: Revenue & Marketing Operations

The challenge

Industry conferences play a major role in our client's brand and product marketing. The organization invests heavily in each event, and high booth traffic is how that investment pays off.

Producing fresh materials for every show was costly and time-consuming. The team needed collateral that pulled people to the booth, told the brand story clearly, and could be used again and again.

What we did

Trellist's branding and marketing team drove the creation of the collateral and managed production from start to finish.

Designed to pull people in. Every piece was built to strategically drive traffic to the exhibit booth.
Key messages, front and center. The materials communicate the organization's core brand messages at a glance.
Built for more than one show. We designed the collateral for use at multiple events, helping the team manage conference expenses.
Design and production, handled. Trellist managed the entire process and got materials produced quickly, freeing the client to focus on preparing for the event.