Case study · Insurance, Education

Rethinking how college students choose or waive health coverage

How Trellist re-envisioned the enrollment experience for college students selecting or opting out of health coverage, with a redefined self-selection journey, school-specific landing pages, and integration with the insurance provider's API.

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Client: Student health insurance program administrator
Industry: Insurance Education
Services: Customer Experience & Personalization Infrastructure Engineering Website Development Integrations

The challenge

Our client administers student health insurance programs for colleges. Every enrollment period, students must either select coverage or opt out, and the process can be confusing for people making the decision for the first time.

The client wanted to re-envision that experience from the student's side. Information had to be easier to follow, each participating school needed its own front door, and the steps had to connect cleanly to the insurance provider's systems.

What we did

Trellist rebuilt the journey around what students need to know and do, then connected it to the systems behind it.

A redefined self-selection journey. We improved the overall flow of information and process steps, so students can understand their options and make a choice with confidence.
Custom landing pages for each school. Participating schools each received a customized landing page, giving students a familiar starting point.
An overhauled enrollment process. Trellist reworked the enrollment steps to help more students complete them successfully.
Insurance provider API integration. We integrated the experience with the insurance provider's API, and created digital brand guidelines for a modern, consistent design across the site.

The impact, measured

A student-centric enrollment experience that makes selecting or opting out of health coverage clearer and easier to complete.

Clearer choices for students during enrollment periods.
A tailored experience for every school through custom landing pages.
Smoother enrollment backed by a direct connection to the insurance provider.
A modern, consistent look guided by new digital brand guidelines.

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