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Case study  ·  Retail & Consumer Goods

Growing a specialty retailer's online sales 30× over a 13-year partnership

How Trellist helped a specialty retailer grow online sales from $800K to $24M a year by automating order fulfillment, building a custom CMS, opening an Amazon channel, and integrating the promotional and personalization systems behind its store.

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Client
Specialty apparel retailer

The challenge

Our client wanted to revamp its eCommerce platform and keep it current, along with the technical platforms behind internal communication and collaboration. The online business had to grow without piling manual work onto the team.

Orders moved through separate ERP, inventory, payment, and shipping systems. Shoppers were moving to phones and tablets, and new sales channels and promotions each needed their own integration.

What we did

Trellist has been the client's technical partner for more than 13 years, building and extending the systems behind its online store.

  • Automated order fulfillment. We set the technical strategy to automate fulfillment, integrating ERP, inventory management, payment, and shipping systems.
  • A custom CMS. We built a content management system shaped around the client's current and future needs.
  • Amazon and responsive shopping. Integration with Amazon opened access to millions of shoppers, and a responsive experience optimized shopping on every device.
  • Promotions, personalization, and global orders. We integrated ShopRunner, Monetate, international order processing, and couponing and promotional systems.

The impact, measured

Over a 13+ year partnership, annual online sales grew from $800K to $24M.

24M
Annual online sales (USD)
Up from $800K when the partnership began
30×
Growth in annual sales
From $800K to $24M a year
13+
Years of partnership
And still building
  • Less manual work with fulfillment automated across ERP, inventory, payment, and shipping.
  • A bigger audience through the Amazon marketplace.
  • Better shopping on every device with a responsive storefront.
  • More ways to sell through promotional, personalization, and international integrations.
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