Case study · Manufacturing

Social media KPIs and reporting built for practitioners and executives

How Trellist set social media KPIs grounded in business objectives and competitor benchmarks, then built reporting that rolls paid, owned, and earned results up for both working teams and corporate leadership.

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Client: Multinational chemical manufacturer
Industry: Manufacturing
Services: Revenue & Marketing Operations Infrastructure Engineering Dashboarding Customer Intelligence & Data

The challenge

Our client was active across social media but had no settled way to say whether that activity was working. Without agreed measures, it was hard to judge performance against industry benchmarks or to explain results beyond the social team.

Different audiences needed different views. Communications and digital teams wanted granular detail across paid, owned, and earned channels, while executives needed a short, clear summary they could act on.

What we did

Trellist defined what success on social should mean for the business, then built the reporting to track it.

KPIs tied to business goals. We established the right KPIs and measurable goals, starting from a deep understanding of what the business needed social to do.
Competitor benchmarking. Performance was set against competitors and industry best practices, so every number came with context.
One rollup across channels. Paid, owned, and earned metrics were brought together into a single view instead of scattered platform reports.
Two levels of reporting. Communications and digital teams received detailed, granular reports, and executives and corporate leadership received concise summaries to share.