Case study · Public Sector

Launching a new science incubator with a Day One website and collateral

How Trellist helped a new incubator for biological and chemical startups launch fast, with a Day One site for its press announcement followed by a full responsive WordPress website and supporting marketing collateral.

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Client: State-backed life sciences startup incubator
Industry: Public Sector
Services: Revenue & Marketing Operations Infrastructure Engineering Website Development CMS Platforms

The challenge

A new incubator for biological and chemical startups was being formed as a joint venture between a state government, a global science company, and a public research university. It needed a website and marketing collateral to promote its new facility.

The timeline was short. A press release was coming, media inquiries would follow, and the incubator's small marketing team needed a site they could run on their own once the launch was over.

What we did

Trellist split the launch into two stages so the incubator could be ready for the announcement without compromising the finished site.

A Day One website. We focused first on a launch-ready site built to support the initial press release and field media inquiries.
A full responsive WordPress site. The complete site followed on a standardized parallax template that works on any device.
Marketing collateral to match. Complementary materials carried the same story and look into conversations with startups, partners, and press.
Subject matter expertise. Trellist's own experts helped shape how the incubator described its market and its offering to science founders.

The impact, measured

The incubator launched on a very short timeframe with a site and materials its marketing team can update and manage themselves.

Ready for the announcement with a Day One site live for press and media.
Marketing team in control of a standardized template that is easy to update.
A clear story for biological and chemical startups considering the facility.
One partner for marketing expertise and technical execution.

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