Case study · Manufacturing

38% more social share of voice for a roofing manufacturer

How Trellist became a roofing manufacturer's B2B social agency of record, rebuilding its content and social strategy and running paid campaigns that raised engagement 50% and share of voice 38% year over year.

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Client: Roofing manufacturer
Industry: Manufacturing
Services: Revenue & Marketing Operations Campaign Operations

The challenge

Our client's corporate and product content had drifted away from where the business was headed. Social media activity was not clearly aligned with the company's objectives or its sales goals.

The company also needed more capacity. Its internal social team wanted a partner that could plan, create, and run campaigns as part of the team, and do it against competitors who were active in the same channels.

What we did

As B2B social business agency of record, Trellist rebuilt the strategy and then ran it day to day.

A companywide strategy. We developed and presented a new content and social media strategy aligned with the brand vision and the company's prioritized audiences.
A full-service extension of the team. Trellist provided social content, creative, campaign, and channel management alongside the internal social team.
Targeted paid campaigns. We developed and managed paid campaigns focused on storm recovery and retail partnerships, leading to incremental revenue.
Competitive measurement. Share of voice against competitors was tracked as a key metric, keeping the work focused on winning attention in the category.