Case study · Healthcare

A pregnancy resource website that makes every OB office visit count

How Trellist designed and developed a mobile-first pregnancy resource website for a hospital's obstetrics patients, paired with its SMS program and on-site search, so office visits can focus on personal health conversations.

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Client: Urban academic hospital
Industry: Healthcare
Services: Customer Experience & Personalization Infrastructure Engineering Website Development

The challenge

Our client's obstetrics patients had plenty of questions between appointments, and many of them were routine. When those questions came up in the exam room, they took time away from the specialized conversations only a clinician can have.

The hospital already reached patients through an SMS program, but it had no trusted online home for supplemental pregnancy information. First-time and experienced moms alike needed one place to find reliable answers, from any device.

What we did

Trellist designed and developed a resource center built around the pregnancy journey and connected to the way the hospital already talks with patients.

Mobile-first by design. We built a user-friendly website that is easy to navigate and accessible from anywhere, starting with the phone.
Organized around the pregnancy journey. The user experience aligns resources and educational materials to each stage, so it works for first-time and seasoned moms.
Content that works with SMS. Trellist established a content strategy that goes hand in hand with the existing obstetrics SMS program for a smooth patient communication flow.
Answers on demand. On-site search gives patients quick answers to non-urgent medical questions, freeing in-person visits for more personal health conversations.