Case study · Banking

Personalized direct response campaigns that beat channel averages at scale

How Trellist produces coordinated digital, print, and video campaigns for a national bank, personalized at scale with Adobe audience data and consistently delivering results well above channel averages.

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Client: Leading national bank
Industry: Banking
Services: Customer Experience & Personalization Personalization Revenue & Marketing Operations Campaign Operations

The challenge

Our client, a leading national bank, runs direct response campaigns across its paid and owned channels. It wanted to get more from each one by optimizing frequency and reach, so the right customers saw the right message often enough to act.

Doing that at scale is demanding. Every campaign needs assets that work together across the funnel, versions for many segments, and technical quality that holds up in every digital placement.

What we did

Trellist builds complete campaigns, from email and banner ads to splash screens and landing pages with video, and personalizes them for every audience.

Assets that work as a system. We develop digital, print, and video assets designed together, so upper-funnel awareness and lower-funnel response reinforce each other.
A full digital channel mix. Campaigns run across email, banner ads, in-app splash screens, and landing pages with video, each built to carry the customer to the next step.
Personalization at scale. Trellist versions assets to support segmentation strategies that draw on Adobe audience data, combining customer, behavioral, and contextual signals.
Development with built-in QA. Our technical team builds and tests every asset so it performs well across all digital use cases.

The impact, measured

Campaign results well above channel averages, delivered consistently across every campaign.

Results above channel averages on a consistent basis.
Better frequency and reach across paid and owned channels.
Relevant messages for every segment, driven by customer, behavioral, and contextual data.
Reliable execution with QA across every digital use case.

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