Case study · Healthcare

Nearly 20M impressions at $0.20 per thousand for a global medtech brand

How Trellist ran a paid social awareness campaign on LinkedIn and Meta for a global medical technology company, serving nearly 20 million impressions at an average cost of $0.20 per 1,000 and beating cross-platform benchmarks.

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Client: Global medical technology company
Industry: Healthcare
Services: Revenue & Marketing Operations Campaign Operations

The challenge

Our client, a global medical technology company, had a well-known legacy brand and a clear picture of the brand it wanted to become. It needed to raise global awareness and help audiences connect the two.

Trellist already supported the company's social media under a retained services agreement. The awareness push had to reach a broad global audience efficiently and produce learning the team could use in future campaigns.

What we did

Trellist ran the campaign end to end across LinkedIn and Meta as part of its retained social media work.

Full campaign strategy. We set the paid social strategy for bridging the legacy brand and the brand of the future.
Setup, creative, and placement. Trellist built the campaigns, created the creative, and managed placement on LinkedIn and Meta.
Tracking from day one. We tracked performance throughout, measuring cost-effective reach against cross-platform benchmarks.
Analysis that looks ahead. An insights report captured observations and recommendations to optimize future campaigns.

The impact, measured

A global awareness campaign that served nearly 20 million impressions at an average of $0.20 per thousand and outperformed cross-platform benchmarks.

20M

Impressions served

Nearly 20 million across LinkedIn and Meta

$0.20

Average cost per 1,000 impressions

Outperforming cross-platform awareness benchmarks

Broad global reach with nearly 20 million impressions.
Highly efficient spend at an average $0.20 per 1,000 impressions.
Benchmark-beating results for cost-effective awareness on social.
A smarter next campaign guided by a full insights and recommendations report.

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