Case study · Healthcare, Pharma

Giving a young life sciences company its brand foundations and channel plan

How Trellist led discovery for a young life sciences company's digital footprint, defined its internal and external brand foundations, and rolled out new messaging across its website, social media, and sales materials.

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Client: Emerging life sciences company
Industry: Healthcare Pharma
Services: Revenue & Marketing Operations Infrastructure Engineering Website Development

The challenge

Our client was a fledgling company with a small, scattered digital footprint. Its website, social presence, and sales materials had grown up separately, and none of them told the same story.

Before the company could build its channels, it needed to agree on who it was. Vision, mission, positioning, and tone of voice had never been written down in one place.

What we did

Trellist started with discovery, built the brand foundations, and then carried the new messaging into every channel.

A thorough discovery. We led a robust review of the company's digital footprint to see what was working and where the gaps were.
Internal brand foundations. A new brand strategy and messaging guide defined the company's vision, mission, values, and goals.
External brand foundations. The same guide set the positioning, tone of voice, tagline, and messaging strategy the market would see.
A coordinated rollout. We brought the new creative expression to life through a website redesign, social media, and sales materials.