Building social channels from scratch for a newly launched dermatology Rx

The challenge

Our client had just launched a prescription treatment for actinic keratosis and needed to reach the dermatology healthcare professionals who would prescribe it. The brand had no social presence of its own, so every channel, content plan, and process had to be built from the ground up.

Pharma social carries extra weight. Every post and every line of copy has to clear regulatory review, and the social work had to stay in step with a brand agency and media partners already running an omnichannel launch.

What we did

Trellist became the brand's social media agency of record, responsible for strategy, content, compliance, and reporting.

• Branded channels and strategy. We designed, built, and launched the brand's social media channels, each with a content strategy matched to its audience.
• An always-on content program. Ongoing organic and paid social content grew an online community where HCPs and patients could talk with one another and with the brand.
• Regulatory review, fully managed. Trellist ran the regulatory review process for all creative and messaging, so content kept moving without compliance gaps.
• One voice across the launch. We worked alongside the brand agency and media companies to keep social campaigns and messaging aligned with the omnichannel strategy.