Case study · Manufacturing, Retail & Consumer Goods

78% more followers for a growing portfolio of flooring brands

How Trellist set the organic and paid social strategy, success metrics, and tone of voice for a flooring manufacturer's brand portfolio, growing followers 78%, engagements 44%, and impressions 61%.

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Client: Flooring manufacturer
Industry: Manufacturing Retail & Consumer Goods
Services: Revenue & Marketing Operations Campaign Operations

The challenge

Our client's portfolio of flooring brands was growing, and each brand needed a clear presence on social media. Without a shared strategy, the channels risked sounding different from one another and being judged by different yardsticks.

Flooring is a considered purchase that people research visually long before they buy. The brands needed steady reach and real engagement to stay in view while homeowners and trade buyers made up their minds.

What we did

Trellist took on channel management across the portfolio and gave it a consistent foundation.

Organic and paid strategy. We established how organic and paid social work together across the growing brand portfolio.
Success metrics. Clear measures defined what good looks like, so every channel is judged the same way.
A shared tone of voice. Trellist set a tone of voice that keeps every brand recognizable while fitting the portfolio.
Consistent channel management. We deliver between 700K and 1 million impressions a month across 4 core social channels.