Case study · Financial

Doubling a multi-site platform while cutting its cost of ownership

How Trellist consolidated a set of one-off WordPress sites onto a shared enterprise platform, scaling it from 3 sites to 6 and making new features easy to share across product marketing groups.

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Client: Global investment management firm
Industry: Financial
Services: Infrastructure Engineering

The challenge

Our client ran multiple marketing websites, some of them originally built by Trellist in WordPress. Each site had its own theme and its own codebase.

That independence came at a price: a growing pile of tech debt, a high cost of ownership, and features that had to be rebuilt site by site.

What we did

Trellist organized, managed, and executed the migration and hosting of the sites on the WordPress VIP enterprise platform, then kept building.

A common theme framework. Shared components replaced one-off codebases, drastically reducing the work of maintaining features and rolling out new ones.
Features shared across teams. The marketing solutions team can now share every feature across its many product marketing groups.
Room to grow. Trellist built the first 3 sites and scaled the platform to 6, and is now migrating all 6 to a new WordPress platform.
Faceted search. We introduced an extensive, faceted search engine so visitors can find what they need.

The impact, measured

Significant efficiency gains in digital publishing operations, with one platform that grows by adding sites instead of adding codebases.

Sites on one shared platform

Scaled from the 3 Trellist originally built

2×

Platform growth

From 3 sites to 6 without multiplying the codebase

Common theme framework

Shared components across every product marketing group

Lower tech debt and cost of ownership across the portfolio.
Faster feature rollouts shared across product marketing groups.
Better findability through faceted search.
A platform ready for what's next as all six sites move to a new WordPress platform.

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