20+ years building the digital engine behind a leading bridal retailer

The challenge

Our client set out to become the industry-leading online wedding destination. That meant every digital property and every promotion had to run on systems built for a retailer of its scale and seasonality.

The ambition kept growing. New lines of business needed their own digital strategies, the company saw revenue in the wider world of wedding products and services, and store teams still managed operations and training on paper.

What we did

Trellist has provided a full line of marketing and technology solutions for more than two decades, working as a flexible, hybrid extension of the client's team.

• One platform for every property. We implemented custom enterprise eCommerce, content management, and asset management systems that drive all of the client's digital properties and promotions.
• Strategy for new lines of business. We shaped the digital strategies for three new rollouts: bridesmaid, prom, and plus-size collections.
• New revenue through partners. An affiliate program strategy opened revenue streams from a full line of wedding product and service providers.
• Virtual visualization and digital stores. We created a virtual world where shoppers could visualize products and experiences, and replaced paper-based store management and training with a SharePoint solution.