Success stories
Adobe programs that moved
Filter by your situation, Adobe product, or industry. Each story links to the full case study.
Situation
Product
Industry
8 stories
No team to run it
250+Customization activities
Top global asset management firm
250+ personalization activities in a year from an embedded Adobe Target team
The problemNeeded a dedicated Adobe Target team without the cost and hiring delays of permanent staff.
What changedAn embedded senior team shipped 250+ personalization activities in 12 months.
No team to run it
50Years told in one timeline
Global financial institution
An interactive 50-year timeline built in AEM and launched on deadline
The problemA 50th anniversary mini site with a launch date that could not move.
What changedCustom AEM components built inside their MarTech team, launched on deadline.
No team to run it
Top U.S. asset management firm
A phased, personalized rollout for a redesigned secure investor site
The problemA redesigned secure investor site had to reach clients without a disruptive cutover.
What changedA Coming Soon experience and a Target opt-in toggle phased investors in.
Not getting the value
Global asset manager
Behavior-driven article recommendations for an investor education library
The problemAn investor education library in AEM had no way to suggest what to read next.
What changedBehavior-driven recommendations in Target, with no new platform investment.
Not getting the value
18Years as the Adobe partner
Global asset manager
Last-visit personalization for returning investors with AEP and Target
The problemReturning investors saw the same generic experience on every visit.
What changedExperience Platform data now feeds Target, so each return visit picks up from the last one.
Not getting the value
Financial services firm
Piloting GenAI search answers safely with Adobe Target and Analytics
The problemA new GenAI search feature needed a low-risk path to a live audience.
What changedTarget pilot controls, suppression logic, and onboarding tooltips kept the rollout safe.
Not getting the value
17Product rewards sites supported
Leading financial services organization
Transforming a rewards experience customers actually redeem
The problemCustomers earned rewards and rarely redeemed them.
What changedA rebuilt redemption experience in AEM, supporting 17 product rewards sites.
Unhappy with the agency
13Regional sites
Global cybersecurity company
Rescuing a failed migration across 13 regional sites in 5 languages
The problemA previous partner's CMS migration had failed across the client's international sites.
What changedTrellist won the RFP and delivered 13 regional sites in 5 languages on one platform.
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