Social media challenges long held traditions about ROI from online media. Many traditional measurements miss out on the true value of social media. Here are 5 ways to measure social media ROI that you may be missing.
Tag Archives: Social Media
It’s a time tested solution to an age old problem: Make it fun and people are more likely to participate. Whether your goal is to get customers to use their loyalty cards more often, to visit your bricks and mortar locations, or simply to participate in your survey, applying the principles of gamification to your marketing programs may be a great way to generate lift.
Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.
Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo and revealed the new creation on the Gap website without warning. This move ignited spirited conversation within the online community, which responded with mostly harsh criticism of [...]