data-driven marketing

DATA-DRIVEN MARKETING

Trellist helps our clients leverage data to deliver better experiences. We’ll work with you to develop a strategy for data-driven performance marketing, execute on that vision, and optimize relentlessly.

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What we do

Omnichannel marketing strategy and program building

The availability of data allows modern marketers to enhance their message delivery to correspond with relevance, timeliness, and stage in the customer journey. We consult on industry-specific best practices to help create a program that activates marketing scientifically, allowing our clients to build a martech stack and programming that drives ROI for their business. 

Web and digital KPI strategy

Measuring the success of your endeavors is critical. The strategists and analysts at Trellist help clients assess and build out the right Key Performance Indicators (KPIs) for their multi-channel marketing and digital strategies, providing clear metrics for gauging program success and optimization needs.

CRM marketing and journey building

We work with industry leaders, including multiple Fortune 500 companies, to develop and execute innovative customer engagement strategies that are customized for each unique situation. Our subject matter experts not only provide strategic direction, but also work on the execution of initiatives to ensure continuity, speed, and efficiency.

Martech consulting, enablement, and ongoing support

New trends like predictive analytics and artificial intelligence continue to develop in this space. We look to build those technologies into our clients’ requirements and programs, providing opportunities to keep them ahead of their competition.

Web integration tracking and tag management

Our teams are highly skilled at helping you build out goals, actions, and conversion events on your websites and other content hubs. We can consult on the best ways to add tagging and tracking across your digital footprint, enabling you to leverage that data back into critical business decisions.

The availability of data allows modern marketers to enhance their message delivery to correspond with relevance, timeliness, and stage in the customer journey. We consult on industry-specific best practices to help create a program that activates marketing scientifically, allowing our clients to build a martech stack and programming that drives ROI for their business. 

Measuring the success of your endeavors is critical. The strategists and analysts at Trellist help clients assess and build out the right Key Performance Indicators (KPIs) for their multi-channel marketing and digital strategies, providing clear metrics for gauging program success and optimization needs.

We work with industry leaders, including multiple Fortune 500 companies, to develop and execute innovative customer engagement strategies that are customized for each unique situation. Our subject matter experts not only provide strategic direction, but also work on the execution of initiatives to ensure continuity, speed, and efficiency.

New trends like predictive analytics and artificial intelligence continue to develop in this space. We look to build those technologies into our clients’ requirements and programs, providing opportunities to keep them ahead of their competition.

Our teams are highly skilled at helping you build out goals, actions, and conversion events on your websites and other content hubs. We can consult on the best ways to add tagging and tracking across your digital footprint, enabling you to leverage that data back into critical business decisions.

Insights Blog

Read the latest industry observations, considerations, and predictions from our team of experts.

Why work with us

We’re advocates for building great customer experiences. That means incorporating the unique elements of your business with the best marketing automation, technology, and data to provide a memorable moment at every touch for your customers and prospects. Our leaders in this space are driven by the opportunity to build measurable programs and campaigns that answer the call.

Craig Sauerwalt

Marketing Technology Services Leader & AEC Partnership Leader

Craig is an accomplished digital leader in marketing technology and analytics, leveraging more than 20 years of deep experience across the various disciplines of the digital landscape in regulated industries. His passion for enabling organizations with the tools and knowledge to provide superior experiences leads to satisfaction from customers and business partners alike.
Lydia de Martino

Strategic Leader for Social Media and Marketing Communications

With a knack for developing smart strategy and audience-focused creative based on real data, Lydia delivers content and full-channel plans for Trellist's clients that are meaningful, impactful, and drive results. Her extensive background in healthcare marketing means she's no stranger to compliance and regulations, but she also has a sixth sense for knowing the right time to push business and creative boundaries.
Gavin Garrison

Senior Partner, Account Management and Consulting

Responsible for marketing strategies that touch millions of customers worldwide every year, Gavin is on the forefront of fintech innovation and oversees activities related to Trellist's financial services client base. 
Melissa Stevens

Account Management and Consulting

Melissa has over 15 years of experience in account and project management leadership across a wide range of industries. Leveraging her abilities to think strategically and lead large integrated teams makes her an invaluable client partner. Melissa has worked with healthcare clients of all sizes, from emerging bioinformatics ventures to top 10 pharma companies. She earned her B.S. in marketing from the Robert H. Smith School of Business at the University of Maryland.

Brad Corvelle

Account Management and Consulting

Drawing on a decade’s worth of B2B experience, Brad provides marketing strategy and campaign-planning expertise using a consultative model. Serving clients in the construction, automotive, aerospace, textile, chemical, healthcare, and nonprofit areas, he recommends effective marketing and business strategies that align with client objectives and employ up-to-the-minute trends and best practices.

Jessica Fontana

Data Analytics and Strategy

Jessica helps Trellist clients connect the dots between posting and performance. With rigorous attention to detail and a creative approach to presentation, she translates complex social media data into simple and actionable learnings. 

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative, and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology, and digital services for clients at the global, national, and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. 

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