Trellist® Insights

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    Setting the Foundations: Why Discovery Matters

    08.10.2017 by 
    Kris Kuss & Marc Icasiano
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    The case for a robust discovery process before beginning design/development projects: Imagine a house that’s beautiful from the outside but, once you cross the threshold, you find the floorplan is all wrong, the rooms are too small, and the windows are too high to reach. It takes time and thought to develop the layout and “experience” of those interiors so that they meet the expectations and needs of the people who enter. No matter how spectacular the exterior is, if the internal experience doesn’t deliver, the whole thing is a failure.
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    • Branding + Marketing
    • Consulting
    • Digital
    • Enterprise Technology
    • Staffing

    Three Ways to Connect With a Millennial Customer Base

    05.05.2017 by 
    Claire Concowich
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    Millennials are a growing segment of consumers—making up more than a quarter of the US population—thus forcing marketers to change their game in order to stay ahead. They’ve completely reshaped the marketplace. Check out some of our best tips for keeping up with these 83.1 million consumers:
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    • Consulting
    • Digital
    • Staffing
    • Enterprise Technology
    • Branding + Marketing

    3 Visual Design Techniques That Drive User Journeys

    04.26.2017 by 
    Marc Icasiano
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    A big mistake that people make when creating websites is that they separate the visual design efforts from the UX (User Experience) and content development. They see visual design as putting paint on a finished piece of pottery—something you do at the end to make it look pretty. This approach is missing the power that visual design has to engage users with a website’s narrative.
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    • Enterprise Technology
    • Consulting
    • Digital
    • Staffing
    • Branding + Marketing
    • Social Media

    LinkedIn Gets a Facelift

    02.17.2017 by 
    Elyse Altiere
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    LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design more intuitive and easier to use. LinkedIn claims users were apparently “overwhelmed” by the old design.
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    • Consulting
    • Branding + Marketing

    3 Ways Millennials Redefine Marketing

    01.27.2017 by 
    Claire Concowich
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    For marketers, understanding the influence that technology and media has on the generation and how that influence impacts the future of marketing is crucial, because Millennials account for an estimated $200 billion annually in direct spending and a projected $1.4 trillion by the year 2020. Read more to find out 3 ways that Millennials are redefining marketing.
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About Trellist

Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.