How it works
From brief to launch, managed by Trellist
Persado generates the assets inside your guardrails. Trellist runs everything around them, from the brief through review, production and launch.
Five steps
Who does what
One team owns the campaign end to end, so nothing waits on a hand-off.
- 1
Brief
Your campaign brief goes in with the legal, brand and compliance requirements that apply to it.
YouTrellist - 2
Generate
Persado produces email, web and social assets within those requirements, scored against its message-performance index.
Persado - 3
Review Legal review −50%
Trellist routes each asset to your legal, compliance and brand reviewers and merges their feedback into one round of revisions.
Your reviewersTrellist - 4
Production
Built, tested and quality-assured before anything ships.
Trellist - 5
Launch
Distributed across email, web, social and direct mail, then measured.
Trellist
Generated inside the guardrails
Your requirements go in first
- Legal
The disclosures and language your counsel requires for the product and the channel.
- Brand
Your voice, your terminology and the words you never use.
- Compliance
The regulatory requirements that apply to each offer, segment and channel.
Generated assets remain subject to review by your stakeholders.
Your review cycle
How much time comes back?
Enter your own timeline. The model applies only the 50% cut in legal review time.
300 legal review days back across 50 campaigns a year.
Consolidating feedback into one round can shorten the cycle further. The pilot measures it on your own campaign.
One campaign, measured four ways
Let us prove it
Bring one brief. We'll measure it against your current approach.
- Cost
- Turnaround
- Quality
- Review effort