A Wilmington, Delaware based chemicals manufacturing company engaged Trellist to consult on its digital sales funnel. The company had a limited digital presence and was lagging behind its competitors in sales. Trellist assessed the client’s sales processes which included an outdated and labor intensive Customer Relationship Management (CRM) system. Trellist also evaluated the firm’s marketing and lead nurturing programs.
In response, Trellist developed a content strategy and calendar to ensure the manufacturer was consistently putting out fresh, relevant content to attract new leads during their early stages of research. In addition, Trellist proposed a new system for capturing leads digitally, automated entry of data in CRM, nurturing of leads through marketing programs and communications, and an electronic hand-off of leads to sales.
Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.
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