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Trellist Provides Digital Marketing Services to Chemicals Manufacturing Company

11/02/2016

A Wilmington, Delaware based chemicals manufacturing company engaged Trellist to consult on its digital sales funnel. The company had a limited digital presence and was lagging behind its competitors in sales. Trellist assessed the client’s sales processes which included an outdated and labor intensive Customer Relationship Management (CRM) system. Trellist also evaluated  the firm’s marketing and lead nurturing programs.

In response, Trellist developed a content strategy and calendar to ensure the manufacturer was consistently putting out fresh, relevant content to attract new leads during their early stages of research. In addition, Trellist proposed a new system for capturing leads digitally, automated entry of data in CRM, nurturing of leads through marketing programs and communications, and an electronic hand-off of leads to sales.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

Wilmington - Corporate HQ

117 N. Market St.
Suite 300
Wilmington, DE 19801

302.778.1300

Philadelphia - Navy Yard

4747 S. Broad St. Bldg. 101
Suite 233
Philadelphia, PA 19112

267.546.0500

West Chester

44 W. Gay St.
Suite 202
West Chester, PA 19380

302.778.1300
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