Insights First Read

Insights Blog

  • The Importance of Rethinking Your Messaging Strategy During a Pandemic

    No doubt you’ve recently received an email or seen a social post from any business you’d previously engaged with, all with some sort of quarantine-related message. But was it effective? Was it necessary? Sadly, more brands seem to be getting it wrong than getting it right. Don’t end up on the wrong side of that equation. Because the bad taste it could leave in consumers’ mouths has the potential to extend well beyond this pandemic.
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  • Adapting to the Realities of the COVID-19 Pandemic: From Personal Safety to Business Success

    Here we are. After several weeks of watching and waiting, the United States has entered a state of national emergency with the COVID-19 pandemic. The immediate impacts the virus is having on our businesses, families, and communities are evident, and the weeks ahead promise even bigger challenges. We’re all wondering, “How bad will it get?”
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  • It’s Not Just What You Say, But How You Say It: Why User Experience Writing Matters

    Often falsely attributed to Benjamin Franklin, this quote actually traces its roots back to the 3rd century and Confucian philosopher, Xun Kuang. So even as far back as 250 BC, wise men knew the value of an effective user experience! Yet some brands in 2019 still don’t place enough emphasis on UX-based writing as part of their content strategy.
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About the author

Chris McEntee

Client Leadership | Content, Brand, & Marketing
From campaign strategy and creative execution to product development and project management, Chris has nearly 15 years of diverse marketing and tech experience with innovative, disruptive brands and products. At Trellist, he leverages these skills to create content and build messaging strategies that help our clients better communicate with their audiences across marketing, UX, and social media.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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