Insights Blog

No doubt you’ve recently received an email or seen a social post from any business you’d previously engaged with, all with some sort of quarantine-related message. But was it effective? Was it necessary? Sadly, more brands seem to be getting it wrong than getting it right. Don’t end up on the wrong side of that equation. Because the bad taste it could leave in consumers’ mouths has the potential to extend well beyond this pandemic.

Here we are. After several weeks of watching and waiting, the United States has entered a state of national emergency with the COVID-19 pandemic. The immediate impacts the virus is having on our businesses, families, and communities are evident, and the weeks ahead promise even bigger challenges. We’re all wondering, “How bad will it get?”

Often falsely attributed to Benjamin Franklin, this quote actually traces its roots back to the 3rd century and Confucian philosopher, Xun Kuang. So even as far back as 250 BC, wise men knew the value of an effective user experience! Yet some brands in 2019 still don’t place enough emphasis on UX-based writing as part of their content strategy.