Needed a dedicated Adobe Target team without the cost and hiring delays of permanent staff.
An embedded senior team shipped 250+ personalization activities in 12 months.
The challenge
Our client wanted timely, localized, highly relevant web experiences that showed prospects and customers it knew them. Delivering that at scale takes a dedicated Adobe Target team.
Building a permanent team meant cost, hiring delays, and other headaches the firm could not justify. The work also had to happen inside a highly secure environment.
What we did
Trellist provided an offsite staffing and expertise solution: an account lead, a project lead, and three senior Adobe certified developers.
- Requests from marketing. The team accepted customization requests directly from the client's internal marketing group.
- Target configuration. We configured each activity in Adobe Target, including audience, location, timing, and frequency.
- Content loaded and tested. Supporting content was loaded and tested before anything went live.
- Deployment. Trellist deployed the content onto the client's website.
- Leadership consulting. We advised the client's leadership on how to use the tool, organize resources, and build the program for future success.
The results
Trellist implemented more than 250 customization activities over 12 months, delivering tailored experiences and higher engagement.
- Advanced, measurable experiences through A/B testing, automated personalization, and experience targeting.
- AI-powered personalization using the capabilities available through Adobe Sensei.
- Expertise on demand without the cost and delays of permanent staff.
- A program built to last with leadership guidance on resources and structure.
