Five AI Builds That All Started the Same Way
Five Trellist engagements, five unrelated industries: marketing operations, live events, B2B distribution, e-commerce and consumer content. Different systems, d...
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How One Logistics Company Cut Call Volume 30% With AI
A national logistics, transportation and storage operator came to Trellist with three separate problems over three separate engagements. Only in hindsight do th...
Why Behavioral Data Can't Tell You Why Customers Do What They Do
Most organizations can tell you exactly what a customer did. They can't tell you why.
Beyond the Buzzword: What AI Orchestration Actually Means for Your AEM and Target Stack
For the last several years, “growth stack” has meant a shelf of platforms: a CMS, a personalization engine, a CRM, an automation tool, maybe a CDP if the budget...
Why Most AI Initiatives Fail to Deliver Business Value
Every executive team has an AI story right now. Some are pilots. Some are full platform rollouts. A few are genuinely transforming how the business operates.
Beyond ChatGPT: Operationalizing AI Across the Enterprise
Ask almost any leadership team whether their organization “uses AI,” and the answer is yes. Ask how, and the answer is usually a browser tab. Someone drafting a...
It's Time to Give AI a New Job
The backlash against AI slop is right about the output and wrong about the machine. We hired AI into the one role it was never suited for. There is a good argum...
Piloting a GenAI-Powered Search Experience — Safely
Successfully introducing AI-powered experiences requires more than new technology—it requires thoughtful deployment and user adoption. For this engagement, Trel...
Big Win - Doubling Brand Appearances in AI Generated Results - Case Study
In 2025, we built a specialized audit to figure out how brands show up inside AI-generated results. This included how often, in what context, and what’s missing...
Is AI coming for your job? Ask Anthropic.
Anthropic recently released a compelling economic report on AI-driven job displacement. Their framework introduces a new measure they call Observed Exposure, wh...
Putting AI to Work in B2B – A Case Study
AI has more than proven it can improve individual workflows, and that trend will absolutely continue. But putting AI to work inside a complex B2B operation is a...
How AI-Powered Transformation Is Reshaping the Client Experience
Artificial intelligence is no longer a future-state concept for professional services firms — it’s a present-day competitive differentiator. The firms that are ...