Trellist has partnered with the market leader in outdoor cooking equipment and accessories to provide social listening, reporting, and insights related to an upcoming product launch. The Trellist team developed a robust foundation for social listening and competitive insights that helped the manufacturer understand its brand sentiment and value characteristics. By examining broad competitive brand mentions, along with industry-segment and product-level insights, Trellist was able to provide a holistic view into the client’s position in the marketplace.
The initial implementation project was focused solely on the domestic market, but the client’s executive leadership team, including the board of directors and CMO, found the quality and speed of the insights Trellist provided so valuable that it has requested an expansion of the program across the globe. Trellist will implement the social platform, onboard and train the client teams, and provide ongoing strategy and support services for the client in 15 countries around the world.