Successfully introducing AI-powered experiences requires more than new technology—it requires thoughtful deployment and user adoption. For this engagement, Trellist partnered with the client to deliver a controlled rollout strategy that brought GenAI search capabilities to production while minimizing risk.
The client had a clear vision and the search expertise to execute it: bring GenAI-powered answers into their Coveo search experience, surfacing direct LLM responses alongside traditional results. They owned the strategy and handled the Coveo implementation themselves.
What they needed was a technical partner to take that live feature and turn it into a carefully controlled rollout — one that protected the user experience while the team validated it in the real world. A phased, instrumented, recoverable rollout was required.
Trellist came in on the Adobe Target side, focused on two things: the pilot infrastructure that controlled who saw the new experience, and the tooltip layer that helped users understand it.
Built pilot infrastructure in Adobe Target governing who saw the GenAI answer — limited to a percentage of logged-in users during validation
Configured a dedicated internal tester group to always receive the experience — keeping QA continuous without affecting the broader audience
Built suppression logic so the GenAI answer would yield to Smart Snippets or custom content when present — ensuring existing best results were never overridden
Designed and implemented a guided tooltip series to orient users on first encounter — reducing friction and building confidence without any product changes
Instrumented GenAI answer display events and tooltip interactions in Adobe Analytics — giving the client the data needed to evaluate the pilot and make informed scaling decisions
Launched a first-of-its-kind GenAI search experience to a live financial services audience — safely, with full audience control
Protected the user experience throughout the validation phase — existing best results were never disrupted
Gave the client a complete analytics picture of how investors engaged with the GenAI answers and tooltip onboarding
Earned an Adobe Summit Award Finalist nomination — the highest external validation of innovation in the Adobe ecosystem
Demonstrated Trellist's ability to operate at the frontier of Adobe platform capability, not just execute established patterns
Platforms Used: Adobe Target, Coven (GenAI Search), Adobe Analytics