The challenge
Our client administers student health insurance programs for colleges. Every enrollment period, students must either select coverage or opt out, and the process can be confusing for people making the decision for the first time.
The client wanted to re-envision that experience from the student's side. Information had to be easier to follow, each participating school needed its own front door, and the steps had to connect cleanly to the insurance provider's systems.
What we did
Trellist rebuilt the journey around what students need to know and do, then connected it to the systems behind it.
- A redefined self-selection journey. We improved the overall flow of information and process steps, so students can understand their options and make a choice with confidence.
- Custom landing pages for each school. Participating schools each received a customized landing page, giving students a familiar starting point.
- An overhauled enrollment process. Trellist reworked the enrollment steps to help more students complete them successfully.
- Insurance provider API integration. We integrated the experience with the insurance provider's API, and created digital brand guidelines for a modern, consistent design across the site.