Case Studies

Growing a specialty retailer's online sales 30× over a 13-year partnership

Written by Gavin Garrison | Sep 28, 2026, 3:18:34 PM

The challenge

Our client wanted to revamp its eCommerce platform and keep it current, along with the technical platforms behind internal communication and collaboration. The online business had to grow without piling manual work onto the team.

Orders moved through separate ERP, inventory, payment, and shipping systems. Shoppers were moving to phones and tablets, and new sales channels and promotions each needed their own integration.

What we did

Trellist has been the client's technical partner for more than 13 years, building and extending the systems behind its online store.

  • Automated order fulfillment. We set the technical strategy to automate fulfillment, integrating ERP, inventory management, payment, and shipping systems.
  • A custom CMS. We built a content management system shaped around the client's current and future needs.
  • Amazon and responsive shopping. Integration with Amazon opened access to millions of shoppers, and a responsive experience optimized shopping on every device.
  • Promotions, personalization, and global orders. We integrated ShopRunner, Monetate, international order processing, and couponing and promotional systems.