The challenge
Our client, a leading national bank, runs direct response campaigns across its paid and owned channels. It wanted to get more from each one by optimizing frequency and reach, so the right customers saw the right message often enough to act.
Doing that at scale is demanding. Every campaign needs assets that work together across the funnel, versions for many segments, and technical quality that holds up in every digital placement.
What we did
Trellist builds complete campaigns, from email and banner ads to splash screens and landing pages with video, and personalizes them for every audience.
- Assets that work as a system. We develop digital, print, and video assets designed together, so upper-funnel awareness and lower-funnel response reinforce each other.
- A full digital channel mix. Campaigns run across email, banner ads, in-app splash screens, and landing pages with video, each built to carry the customer to the next step.
- Personalization at scale. Trellist versions assets to support segmentation strategies that draw on Adobe audience data, combining customer, behavioral, and contextual signals.
- Development with built-in QA. Our technical team builds and tests every asset so it performs well across all digital use cases.