The challenge
Our client was investing in paid social but lacked a clear picture of how that content was performing against its stated KPIs, or where it could optimize.
It also wanted to understand the earned conversation around its brand and the industry trends emerging around it.
What we did
Trellist combined paid performance analysis with social listening, then packaged the findings for the people who make decisions.
- Paid performance insights. We surfaced how paid initiatives performed across KPIs and developed recommendations to improve efficiency.
- Earned conversation analysis. We analyzed conversation themes around the brand and identified the most prolific users talking about it.
- Emerging trend tracking. We mapped the industry trends shaping the conversation.
- A stakeholder-ready framework. A new reporting framework streamlined the data and delivered the information stakeholders needed most.