Nearly 20M impressions at $0.20 per thousand for a global medtech brand

The challenge

Our client, a global medical technology company, had a well-known legacy brand and a clear picture of the brand it wanted to become. It needed to raise global awareness and help audiences connect the two.

Trellist already supported the company's social media under a retained services agreement. The awareness push had to reach a broad global audience efficiently and produce learning the team could use in future campaigns.

What we did

Trellist ran the campaign end to end across LinkedIn and Meta as part of its retained social media work.

• Full campaign strategy. We set the paid social strategy for bridging the legacy brand and the brand of the future.
• Setup, creative, and placement. Trellist built the campaigns, created the creative, and managed placement on LinkedIn and Meta.
• Tracking from day one. We tracked performance throughout, measuring cost-effective reach against cross-platform benchmarks.
• Analysis that looks ahead. An insights report captured observations and recommendations to optimize future campaigns.