The challenge
For a company of this scale, earned media is constant and global. Our client needed to know which PR efforts were working, for the overall brand and for key business units in regions around the world.
It needed that answer from an impartial source, backed by data rather than anecdotes.
What we did
Trellist built a brand tracking strategy and an ongoing analytics practice that turns media coverage into clear recommendations.
- Impartial analysis. We qualify the effectiveness of the brand's online and print news, television, and radio efforts.
- The metrics that matter. We track volume, publication, ranking, sentiment, share of voice, and other key measures.
- Business-unit and regional views. Insights roll up for the overall brand and break down by key business units and regions.
- Recommendations, not just reports. Every analysis ends in data-driven guidance for optimizing the next round of PR.