The challenge
Our client's refrigerant brand had products built for cold storage and food retail, two segments where operators think hard about equipment and running costs before they change anything. The brand needed more awareness in both, and it needed leads.
Reaching these buyers meant showing up in many places over time. A single channel or a one-off burst would not keep the products in view long enough to turn attention into inquiries.
What we did
Trellist delivered the full campaign strategy and built every digital asset that carried it.
- An omnichannel plan. Customer touchpoints spanned social media, paid search, programmatic media, retargeting, and landing pages, each with a job in moving prospects forward.
- Every asset, in house. We created organic and paid social content, keyword lists, digital media banners, and landing pages so the campaign looked and sounded like one story.
- Retargeting that follows interest. People who engaged once saw the brand again, keeping the products in front of warm prospects until they were ready to act.
- A deeper organic strategy. We expanded the social content strategy on channels such as LinkedIn, lifting organic interactions by 85%.