The challenge
Our client wanted to strengthen its brand positioning and accelerate business growth, with social media playing a bigger role. That required a steady cadence of activity, which the team found hard to sustain on its own.
The company was also preparing a new brand launch and weighing new channels. It needed a partner who could spot enhancement opportunities and offer on-demand consulting expertise when questions came up.
What we did
As agency of record, Trellist built the processes, plans, and reporting that kept the client's B2B social moving.
- A content calendar with a real process. We developed a new strategy for ongoing content calendar development, including approval and posting processes.
- A TikTok strategy from scratch. Trellist delivered a competitive audit, audience segmentation, channel research, content ideas, and a plan for how to get started.
- Employee advocacy for the brand launch. We developed advocacy guidelines, opportunities for engagement, and amplification tactics to support the new brand launch.
- A martech stack evaluation. Trellist evaluated the stack and recommended a new tool for social media management, listening, and reporting.