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Trellist Retained to Develop Multi-Channel Sweepstakes Promotion

08/06/2012
Trellist has developed a multi-channel campaign to support a sweepstakes promotion targeting customers of a co-branded credit card. This campaign is focused on building awareness for the sweepstakes promotion and increasing cardholder engagement. Trellist collaborated with its client to develop the campaign strategy, including messaging and creative executions. The campaign is being implemented in electronic media, print and outdoor signage that support the positioning and style guidelines of both major brands. The campaign launched in August and will run through the end of the year.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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