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Wilmington, Del. — April 5,2010 – Trellist Marketing | Technology has been named agency of record for Jake’s Hamburgers, a quick-service restaurant known for fresh, never frozen burgers and a tasty lineup of milkshakes made from hand-dipped ice cream. Trellist will provide marketing services in support of the brand’s national rollout as well as individual franchisees.
Jake’s burgers have been a Delaware community favorite since 1991, when its first restaurant opened in Newark on Rt. 273. The company has recently launched an aggressive nationwide franchising program. In addition to 15 locations in operation, including six in Delaware, Jake’s has inked 41 contracts to date for future locations, including several in the DE/PA/NJ region.
Trellist will spearhead the branding and communications strategy for Jake’s, which includes a forthcoming rebranding, Web site relaunch, public relations, promotion, signage and developing tracking methods to measure return on investment.
"Trellist is a key player in our rebranding of Jake’s Hamburgers. We were really pleased to sign them as our AOR and we look forward to their creative solutions," said John Eucalitto, President of Jake’s Hamburgers LLC.
"Jake’s has been serving a better burger long before the trend became popular, with a new décor package for future locations offering a warm, comfortable dining experience. Now it’s time to introduce this local favorite on a national level," noted Gavin Garrison, Trellist Partner on the account. "As long-time customers ourselves, we know the brand well and see great potential for Jake’s simple goodness and solid value. Everyone at Trellist is proud to be a part of the rollout and to support the chain’s growing success."
Jake’s Hamburgers is a quick-service restaurant chain known for fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Jake’s is extending its reach nationally from corporate headquarters in Cheshire, CT. Franchise and location information is available at www.jakeshamburgers.com.
Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients.
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