A consumer lending startup recently reached 80 million readers as a result of a PR strategy developed and executed by Trellist. The fledgling company faced a stiff task of penetrating the crowded online lending space, and had little existing media presence to leverage. Its goal was to engage financial, technology, and business news readers immediately through highly circulated, relevant publications to establish a thought leadership position.
Trellist’s structured approach identified key consumer-lending topics and developed the client’s point of view in these areas. Trellist began a dialogue with the media, establishing the client's voice in consumer lending and positioning them as both an innovator and a champion for the average consumer. Trellist matched the right messages with the right targets, creating story placements in the Huffington Post, VentureBeat, Credit Union Times and other major media outlets.
The client’s leadership team was featured in these targeted articles, establishing their company as a knowledgeable and reliable lending source to millions of potential customers.
Trellist specializes in rapid PR strategies and execution using its journalistic experience and expansive network of press relationships, bringing large targeted audiences to its clients and setting them up for success.