Trellist Extends Relationship with Leading Delaware Law Firm, Expands Branding and Marketing Efforts
A prominent Delaware-based law firm has extended its relationship with Trellist following the successful launch of a multi-channel brand enhancement campaign earlier this year. To unify and better position the law firm’s brand, Trellist created a high-level style guide featuring logo treatments, color palette, and font usage; developed a series of targeted print and digital ads; and improved user experience, functionality, and design for the firm’s website. Based on the campaign’s success, the law firm has tasked Trellist with further initiatives to enhance the firm’s brand, including mobile optimization, SEO, and potential consultative and strategic engagements. The firm selected Trellist for its consultative approach to developing business strategies that help clients grow, as well as its specialized practice of helping reputation-based firms leverage diverse marketing channels.