Trellist is pleased to announce that it has extended its services to the personal care industry through a new engagement with a B2B2C client. Trellist will provide social business consulting to help the company build awareness of its branded products and engage both new and existing customers.
Trellist's work will include building an overall social strategy playbook for the company, developing process and governance workflows as well as consolidated tool set up and training for the client's in-house team.
"We are often brought in to help companies that haven't matured their approach to social business in a way that allows them to realize the full potential of those channels within an integrated marketing program, that help meet business goals" explains Trellist CEO and Strategic Account Leader Maria Gunther.
"We're already working on new ways of developing and employing social media content to expand the company's audience reach, brand awareness, and its ability to connect with customers," Gunther added. "This is a great opportunity for Trellist, and I am looking forward to growing our partnership and showing how we can provide extreme value across other areas of the organization as well."