Trellist recently developed a compelling 90-second video designed to help educate cardholders about the financial services company’s rewards product. The video captured the product benefits using real-life scenarios in a video game format that cardholders could appreciate, told through the perspective of a mother. The video highlighted how rewards can be earned with everyday purchases and how to redeem the rewards. In terms of video metrics, over 75% of viewers completed 90% or more of the video, exceeding channel averages.
Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.
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