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Trellist Amping Up Electrical Distributor’s Brand

12/09/2013

Trellist recently completed a brand assessment for a national distributor of commercial electric supplies to evaluate the company’s position in the marketplace and identify strategic opportunities for further brand development. The firm conducted the assessment – including competitive analysis, stakeholder interviews, and audits of current marketing practices, brand identity, and marketing materials – in order to define the value and return on investment of redeveloping the company’s brand before proposing a comprehensive brand strategy. 

Based on the findings of the brand assessment, Trellist has initiated an update of the company’s visual identity, including the development of a new logo and tagline that more effectively convey the values, foundations, and equity of its brand.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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