Trellist is pleased to announce that Abbey McCoy has joined the company as Practice Area Leader for Product Experience Strategy. In this role, McCoy will guide Trellist clients toward a deeper understanding of their targeted users’ actions and intentions when using digital products, including websites, apps, and intranets.
McCoy brings to Trellist a command of end-to-end UX (user experience) duties, including user research, strategy, information architecture, and UI (user interface) design and validation. Her goal-oriented approach to integrated UX, marketing communications, and content strategy will play a direct and significant role in determining client success.
Based in Austin, Texas, McCoy was named one of the city’s Top 50 Female UX/UI Designers by talent-sourcing agency Zippia. Her previous experience includes consulting with a variety of marketing agencies and corporations, notably Dell, PayPal, and Whole Foods. She is founder of AbbeyXD, a design firm that combines qualitative research with UX research methods to guide early-stage and enterprise companies in the digital product space. McCoy holds a BFA in communication design from Texas State University.
“Abbey is passionate and detail-oriented about UX research, and articulates the need to our clients to develop a better understanding of their targeted users,” noted Erin Hyland, Marketing and Creative Services Leader at Trellist. “Her passion for UX is not only contagious, it’s essential for client success.”
McCoy adds proficiency to the Trellist team that will help guide clients through a holistic approach to UX and UI and ensure consistency from research to launch for digital products that are easy to use and widely adopted. She is one of several recent hires at Trellist who are augmenting the company’s expertise and capacity for delivering data-driven, ROI-focused marketing strategy and creative.
As Trellist marks its 25th year in business, it continues aggressively to position itself for growth. The company’s evolved vision includes conducting national searches to find and hire new talent, and establishing satellite locations and support in the regions where its client base is growing.
Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients. Learn more at trellist.com.