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Crowdsourcing Gets College Sports Fans Pumped for Bank’s Social Media Campaign

10/08/2013

Trellist is developing a multi-channel social media campaign for one of the nation’s largest consumer banking institutions and the bank’s collegiate athletics partner, using crowdsourcing and hashtagging to nominate and promote individuals making a difference in the local fan community. The campaign will leverage multiple social media channels to drive sharing and voting. Winners will be recognized during an unforgettable in-stadium experience at next season’s home opener. Trellist is providing overall social media strategy, creative direction and execution, application development, and content creation for this high-profile social event. The bank chose Trellist for this campaign based on the firm’s extensive experience developing social media programs in the financial industry, its ability to heighten brand awareness through creative communications, and a long-standing history of providing the bank with results that exceed expectations.

About Trellist

Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology and digital services for clients at the global, national and regional level. Trellist utilizes a unique approach to business—from the firm’s employee-shared structure, to how it partners with its clients. 

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