Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.
A provider of digital and print marketing solutions called on Trellist to improve and enhance their digital acquisition strategy to help generate new, qualified leads.
The company, a growing provider of print, web, and digital services to small businesses, has been challenged growing its customer base through the customer acquisition channel. While the company has created meaningful content and has a strong value proposition, it is challenged with delivering the content in a way that engages and converts new leads.
After conducting stakeholder interviews and evaluating the company’s current lead cultivation process, Trellist recommended a digital lead generation pilot program to jump-start the company’s acquisition channel. The solution includes delivering a targeted messaging strategy focusing on home services that engages leads with interesting and relevant content. As leads connect with the company they will be curated into the CRM via digital ads, social, etc., and then cultivated into new business.
Trellist’s strategic leaders have leveraged their expertise in web and digital services and worked interactively across the company to educate the client, empowering the company’s employees to overcome challenges, and adding value far beyond the scope of the engagement.