News & Press

About Trellist

Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.

Trellist Launches Web Channel for Global Pharmaceutical Company

Trellist recently developed and launched a robust YouTube channel for a global pharmaceutical company to build and retain patient loyalty for a medication facing loss of exclusivity (LOE). Taking a “mobile first” approach, Trellist developed the channel to respond to multiple platforms, even as YouTube was modifying its page layout requirements for pharmaceutical channels. The firm developed IA and UX strategies for the channel, as well as a widget featuring educational content, an interactive and geotargeted visitor map, and a Paint-based drawing tool. In addition, Trellist created ads that run on YouTube to drive users to the channel, and helped navigate the channel and its assets through legal, medical, and regulatory reviews. The pharmaceutical company, a longtime client, awarded the work to Trellist based on the firm’s proven track record of successful web strategies, design, and development.
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Adobe CQ eLearning Program Enhances Global Science Company’s Platform Migration Efforts

Trellist recently developed an eLearning program to help employees of a global science company migrate from their existing content management platform to Adobe CQ. Trellist developed an instructor-led curriculum, eLearning modules, and training materials, including an informational video to educate the organization on the larger digital marketing change management strategy. The eLearning modules reside in a centralized repository which also features downloadable guides and tip sheets, as well as discussion forums that encourage employees to interact and create solution-based dialogue about the new Adobe CQ platform. The science company, a longtime client of Trellist, selected the firm for the engagement based on Trellist’s extensive experience and success in eLearning program strategies, development, and execution.
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Trellist Mobile App Plays Major Role in Account Win for Relocation Company

A best-in-class mobile application developed by Trellist for a global relocation company has directly contributed to the company’s win of a major account. A spokesperson for the account specifically mentioned the app as a significant differentiator in choosing the relocation company. The app, launched for iOS and Android in the second quarter of 2013, creates a better moving experience for employees who are transferred by their companies or corporations. It includes features such as paperless expense reporting, checklists, barcode inventory tracking, and destination information to help transferred employees settle into their new locations. Trellist also personalized the user experience by making enhancements to the relocation company's backend system to allow for individual user information. The app is another example of how Trellist helps its clients solve business problems through innovative technology-based solutions.
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Global Financial Institution Renews Services Agreement with Trellist for 2014

Trellist has extended its relationship with a globally recognized financial institution through a renewed services agreement for 2014. The agreement allows Trellist’s dedicated, collaborative team of subject matter experts to continue providing the client with experienced consultative and strategic services including business analysis, project management, platform development, QA testing, and development release support. Through the renewed agreement, Trellist will also continue to streamline the client’s development processes, seamlessly transition between projects, quickly gauge resource needs, and expediently deploy resources as needed.
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Trellist Develops New Media Strategy for Delaware Art Museum

Trellist is continuing its relationship with the Delaware Art Museum by developing new communications strategies in 2014, including planning, placing, and managing media for the museum in all channels. While the firm has managed the media programs in previous years for the museum, the 2014 plan supports Trellist’s strategy to establish the museum as a cultural destination. The goal is to elevate visibility for the museum and have it recognized as a peer among other respected museums in the Mid-Atlantic region. The media strategies include geo-targeting that expands beyond Wilmington to include adjacent metropolitan markets such as Philadelphia, New York City, and Washington, DC.
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Trellist Presents SharePoint Expertise at Regional Events

<p>Jennifer Kenderdine, SharePoint subject matter expert at Trellist, recently represented the firm at;s 2013 Code Camp, an all-day event at the Penn State campus in Abington, PA. Jennifer&rsquo;s presentation, &ldquo;SharePoint 2013 Client Side Rendering,&rdquo; showed attendees how the additional functionality of SharePoint 2013 makes it easier for companies to display everything from simple spreadsheet lists to more dynamic elements such as JavaScript, HTML, and CSS.</p> <p>A full-time SharePoint administrator, developer, and designer, Jennifer has also spoken at several SharePoint Saturdays, held in cities worldwide featuring sessions from influential and respected SharePoint professionals. She will be representing Trellist at Tri-State SharePoint&rsquo;s &ldquo;Lightning Talks&rdquo; on January 14 in Malvern, PA.</p>
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