News & Press

About Trellist

Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.

Trellist Leader to Speak at Philly Women in Tech Summit

Jennifer Plichta, Strategic Leader – Consulting & Account Services at Trellist, will be a featured speaker at the 2014 Philly Women in Tech Summit on April 12 at WHYY headquarters in Philadelphia. The summit is an annual event that inspires, educates, and connects women in the technology industry from the Philadelphia region.
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Online Broker Invests in Trellist’s Services

Marketing-based education simplifies investment options for users.<br/> <br/> A top online broker tapped Trellist to help individual investors better understand the flexible trading options available through the broker’s website. Trellist is developing a video-based educational tool that reinforces the value of the broker’s services while educating existing and prospective customers about the available trading features.
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Trellist Completes Brand Repositioning for Global Company

Trellist recently provided consulting services to a global information management solutions company seeking to reposition its brand as the company expands to competitive new markets. Trellist conducted a deep analysis of multiple data sources, including extensive interviews with internal stakeholders, to better understand and differentiate the company’s diverse services. The resulting strategy unifies these services under a corporate umbrella position applicable to all marketing efforts, creating a corporate positioning for the company that applies to their current business and has the flexibility to incorporate new services as they are launched. Trellist is now developing creative executions to communicate the new brand positioning, which will be applied to the company’s website, outbound and internal communications, and lead generation campaigns.
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Trellist Provides Direction to Growing Biotech Company

<p>Through a program sponsored by the Delaware Small Business &amp; Technology Development Center (DSBTDC), Trellist has shown a growing biotech company how marketing and consultative services can help achieve better results and long-term success. The DSBTDC program pairs small businesses with established businesses like Trellist, who act as advisors to provide strategic solutions that maximize the success of small business projects.</p> <p>By incorporating Trellist&rsquo;s recommendations, the biotech company adopted a more strategic approach to planning and executing the introduction of their pesticide detection kit to a new audience. Trellist also provided recommendations on how to penetrate the B-to-B market, including a comprehensive commercialization plan from pre-planning to post-launch.</p> <p>Trellist is highly invested in helping small businesses in the community succeed. <a href="">Learn more about Trellist&rsquo;s involvement with the DSBTDC</a></p>
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Trellist Launches Web Channel for Global Pharmaceutical Company

Trellist recently developed and launched a robust YouTube channel for a global pharmaceutical company to build and retain patient loyalty for a medication facing loss of exclusivity (LOE). Taking a &ldquo;mobile first&rdquo; approach, Trellist developed the channel to respond to multiple platforms, even as YouTube was modifying its page layout requirements for pharmaceutical channels. The firm developed IA and UX strategies for the channel, as well as a widget featuring educational content, an interactive and geotargeted visitor map, and a Paint-based drawing tool. In addition, Trellist created ads that run on YouTube to drive users to the channel, and helped navigate the channel and its assets through legal, medical, and regulatory reviews. The pharmaceutical company, a longtime client, awarded the work to Trellist based on the firm&rsquo;s proven track record of successful web strategies, design, and development.
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Adobe CQ eLearning Program Enhances Global Science Company’s Platform Migration Efforts

Trellist recently developed an eLearning program to help employees of a global science company migrate from their existing content management platform to Adobe CQ. Trellist developed an instructor-led curriculum, eLearning modules, and training materials, including an informational video to educate the organization on the larger digital marketing change management strategy. The eLearning modules reside in a centralized repository which also features downloadable guides and tip sheets, as well as discussion forums that encourage employees to interact and create solution-based dialogue about the new Adobe CQ platform. The science company, a longtime client of Trellist, selected the firm for the engagement based on Trellist&rsquo;s extensive experience and success in eLearning program strategies, development, and execution.
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