News & Insights

Big Win - Doubling Brand Appearances in AI Generated Results - Case Study

Thomas Atadan — Fri, 19 Jun 2026 20:16:39 GMT

In 2025, we built a specialized audit to figure out how brands show up inside AI-generated results. This includedhow often,in what context, andwhat’s missing. Basically, we measure a brand’s “AI surfacing rate” and then tell them exactly how to fix the gaps, both technically and content-wise.

Is AI coming for your job? Ask Anthropic.

Gavin Garrison — Fri, 19 Jun 2026 19:58:23 GMT

Anthropic recently released a compelling economic report on AI-driven job displacement. Their framework introduces a new measure they callObserved Exposure, which quantifies the tasks that AI systems like LLMs are already automating, and those they may soon target.

Trellist, Inc. and Twentify Announce Exclusive U.S. Partnership to Deliver AI-Powered Qualitative Research Platform 'Quals.ai'

editorial@trellist.com (Trellist Editorial) — Fri, 19 Jun 2026 19:43:34 GMT

WEST CHESTER, Pa., April 21, 2026 /PRNewswire/ -- Trellist, Inc. (Trellist® Marketing and Technology) and Twentify (owner of Quals.ai) have formed an exclusive partnership to distribute Quals.ai, a platform trusted by hundreds of companies and brands across the globe. The partnership operates in the United States under the Trellist® | Quals.ai brand.

Putting AI to Work in B2B – A Case Study

Thomas Atadan — Fri, 19 Jun 2026 19:34:26 GMT

AI has more than proven it can improve individual workflows, and that trend will absolutely continue. But putting AI to work inside acomplex B2B operationis a very different challenge.

How AI-Powered Transformation Is Reshaping the Client Experience

jie.yang@trellist.com (Jie Yang) — Tue, 16 Jun 2026 16:35:08 GMT

Artificial intelligence is no longer a future-state concept for professional services firms — it’s a present-day competitive differentiator. The firms that are winning aren’t just deploying AI tools; they’re building AI-informed cultures and embedding intelligent workflows at every touchpoint of the client experience.