Insights

  • Think Like a Journalist to Reap the Benefits of Content Marketing

    1.11.2016 by 
    • John Miller
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    For businesses accustomed to traditional marketing approaches, a shift to content marketing is not always easy. Great content marketing efforts require a somewhat different mindset — that of a journalist. A journalist’s approach to audience and storytelling provides a useful model for content marketers. Three aspects of journalism are particularly useful for organizations to adopt if they want to make their content marketing initiatives successful.
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    • Branding + Marketing
  • REI #OptOutside Blazes New Trails on Black Friday

    12.21.2015 by 
    • Chris Wallace
    In a move that scuttles retail dogma, all 143 REI locations were closed on Black Friday 2015 with a message to get outside and enjoy nature. This move speaks to an emerging corporate ethos that places the values of customers ahead of short-term dollars, focusing instead on brand integrity and lifetime value of the customer. We've used social technologies to analyze if this major business decision was a smart one.
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  • Innovating Loyalty Rewards with Wearable Tech

    12.21.2015 by 
    • Primus Poppiti
    It was only a matter of time until the trendy wearable tech we use to monitor our daily activities started to impact our shopping carts. Just as Philosopher Alain de Lille is quoted as saying that, “one thousand roads lead men forever to Rome,” so do one thousand Fitbits and Jawbones lead companies in the healthcare industry to better consumer insight data. In this case, though, the consumer is actually benefiting, and you can too.
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  • A Quick Guide to Snapchat and Periscope

    8.17.2015 by 
    • John Miller
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    New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important consideration in making the assessment is understanding which forms of social media have, and are likely to maintain, a broad reach. Two newer mobile social media platforms have emerged that appear to have sizeable user bases and some staying power: Snapchat and Periscope.
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    • Branding + Marketing
    • Consulting
    • Digital
    • Social Media
  • Microsoft SharePoint and Office 365 as a Learning Ecosystem

    7.29.2015 by 
    • Jennifer Kenderdine
    microsoft 365 and sharepoint as a learning ecosystem
    Organizations can benefit from using Microsoft SharePoint and Office 365 as an environment for learning curriculum.
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    • Enterprise Technology
    • SharePoint