Insights

  • Six Keys to Developing Customer Persona Profiles

    4.28.2016 by 
    • John Miller
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    Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and productive way possible. It prepares the business to most appropriately appeal to its prospective customers. Here are the six essentials to successfully developing buyer personas for any business.
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    • Branding + Marketing
  • Data-Driven Insight on Millennials for Credit Card Issuers

    4.21.2016 by 
    • Jim Auer
    • David Michaluk
    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
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    • Consulting
    • Financial Services
    • Digital
    • Branding + Marketing
  • Whitepapers, eBooks, Sell Sheets, and Case Studies. When and How to Use Them

    3.01.2016 by 
    • John Miller
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    Is there any confusion in your organization about whitepapers, eBooks, sell sheets and case studies, what they are and how to use them? In case there is, let’s review.
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    • Branding + Marketing
    • Consulting
  • 5 Questions Your Business Strategy Should Answer

    1.20.2016 by 
    • Lori Palmer
    When a business strategy is actionable, employees will be able to see the connectivity of their own work with the strategy, have the right tools and resources to meet objectives, and be trained on any new systems or platforms. We've got the five key questions you should answer to develop a strategy that is actually actionable.
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    • Consulting
  • Think Like a Journalist to Reap the Benefits of Content Marketing

    1.11.2016 by 
    • John Miller
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    For businesses accustomed to traditional marketing approaches, a shift to content marketing is not always easy. Great content marketing efforts require a somewhat different mindset — that of a journalist. A journalist’s approach to audience and storytelling provides a useful model for content marketers. Three aspects of journalism are particularly useful for organizations to adopt if they want to make their content marketing initiatives successful.
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    • Branding + Marketing