Insights

  • GDPR: It Affects You

    5.04.2018 by 
    • Nick Cohen
    • Supraja John
    Supraja_Infographic_04-01
    GDPR, or General Data Protection Regulation, requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within the EU. It is a result of 4 years of work by the EU parliament due to the inadequacy of older rules, such as the Safe Harbor Privacy Principles 2000 and Privacy Shield agreements of July 2016. Unlike its predecessors, GDPR recognizes the importance of privacy in the current era as well as the likelihood of a future cashless society. It was created with the idea that “identity is the new currency in our world.”
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    • Enterprise Technology
    • Consulting
  • 4 Smart Tactics to Increase Email Opens & Engagement

    4.26.2018 by 
    • Jim McAvoy
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    Is your business taking full advantage of one of the simplest ways to get your customers’ attention? After all, every email has a subject line. But how you put it to work is up to you. Assuming you have clean customer lists and are sending relevant messages to a properly targeted audience, here are some effective ways to set your emails apart and encourage customers to engage with them.
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    • Branding + Marketing
  • Building Your 1:1 Marketing Playbook

    2.16.2018 by 
    • Gavin Garrison
    this is a graphic outlining the marketing playbook for your customers
    One-to-one marketing, personalization, segmentation, hypertargeting, consumer-first marketing—whatever it’s called, the goals of nearly every marketing strategy are virtually the same: to understand customers as individuals, reach them on their terms, and communicate in a way that makes them feel like they are interacting one-to-one with your brand and its products and services.
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    • Branding + Marketing
    • Consulting
  • What Marketing Automation Can’t Automate

    1.17.2018 by 
    • Renee Cohen
    This is a cartoon image of a business leader presenting the simplicity of marketing automation.
    We’re about 10 years past marketing automation’s advent, so most business leaders are familiar with the ROI to be gained in automating top- and mid-funnel marketing touchpoints. But while 40-50% of companies have invested in an automation platform, a staggering 85% percent of B2B organizations report not using their platform to its full potential.
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    • Consulting
    • Digital
    • Branding + Marketing
  • Looking Back: Our 2017 Social Business in Review

    1.10.2018 by 
    • Andrew Kaiser
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    While social media has forever changed how businesses and customers interact, social media marketing as a whole is constantly evolving. To ensure your brand’s content garners likes, comments, and shares, your strategy must shift with the industry’s latest trends.
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    • Digital